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How To Find And Hire The Best Content Marketing Freelancers

Content marketing is a critical part of any online marketing strategy, and sometimes it’s necessary to bring in a freelance content marketer to help with your campaigns.

But how do you go about finding and hiring the best content marketing freelancers?

Here are some tips to help you out.

Getting Clear On Exactly What You Need Help With

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When it comes to your business, content marketing is one of the most important pieces of the puzzle.

But what exactly is content marketing? Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive more leads and sales.

In other words, it’s all about creating informative and useful content that will help you achieve your business goals.

When it comes to hiring a content marketing freelancer, it’s important to first define exactly what you need help with.

Do you need someone to manage your entire blog and social media presence?

Or do you just need someone to write a few blog posts each month?

Take a step back and assess your own skills and knowledge. If you feel confident in your ability to manage your own content marketing, then you may just need someone to fill in the gaps.

On the other hand, if you feel like you’re in over your head, then it may be time to bring in some outside help.

Once you have a good understanding of your own needs, you can start the initial search for potential freelancers.

By taking the time to define your needs upfront, you’ll be much more likely to find the right freelance content marketer for the job.

Finding Potential Content Marketing Freelancers

There are a few different ways to find potential content marketing freelancers.

One way is to post a job ad on a freelancing platform. There are many great platforms for finding freelancers.

A few of my top picks for finding content marketing freelancers are:

  • Workello
  • RocketContent
  • Growtal

When posting a job ad, be sure to include all the relevant details and information about the project.

This will help to ensure that you only receive proposals from freelancers who may be a good fit for the job.

You can even do writing tests as part of the application process to further weed out any freelancers who may not be a good fit.

Another great way to find potential content marketing freelancers is to reach out to your network of contacts.

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Do you have any friends or colleagues who work with freelance content marketers?

If so, they may be able to put you in touch with someone who would be a good fit for your needs.

Finally, don’t forget to search social media platforms like LinkedIn and Twitter. You never know when you might come across a great content marketing freelancer.

When searching social media, be sure to use relevant hashtags and keywords. This will help you to find people who are actively talking about content marketing.

Going Through Proposals and Submissions

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Once you have a few proposals in hand, it’s time to start sifting through them.

When reviewing proposals, pay close attention to the following:

  • Quality of the writing samples
  • Understanding of your project requirements
  • Proposed timeline for completion
  • Their content marketing experience and expertise
  • Previous projects and work samples
  • Their rates – do they charge per hour, per word, etc.

It may also be a good idea to take a look at their social media profiles and see how they engage with their own audience.

Do they seem like someone who would be a good fit for your business?

Finally, don’t forget to check their references. This is one of the most important steps in the hiring process.

Make sure to reach out to their previous clients and get a sense of their working relationship.

By taking the time to thoroughly assess all proposals, you’ll be much more likely to find the perfect freelance content marketer for your business.

Narrow down your options and interview candidates

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After you’ve reviewed all the proposals, it’s time to start narrowing down your options.

Make a list of your top 3-5 candidates and reach out to them to set up an interview.

This is your chance to get to know them better and see if they’re truly a good fit for your business.

During the interview, be sure to ask about their content marketing experience and expertise.

You should also ask about any previous projects they’ve worked on and their writing process.

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Also, go over the previous projects they sent over, and the role they played with these projects.

Discuss expectations and exactly what you would be needing them to do.

Get clarity on their pricing structure so you know exactly what you would be paying them for and ask if they would be open to a trial.

By taking the time to interview candidates, discuss expectations, and rate of pay, you’ll be able to make a more informed decision about who to hire.

And the freelancer would be clear on exactly what they need to do for you.

Hiring The Freelancer and Giving Clear Instructions For The Project

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After you’ve interviewed all the candidates, it’s time to make a decision and hire the best freelance content marketer for your business.

If they were open to starting on a trial basis, give them a test project to complete.

This will give you a chance to see how they work and if they’re truly a good fit for your needs.

Make sure that you are providing them with clear, concise instructions for the project.

The last thing you want is for them to complete the project and it’s not what you were expecting.

Be clear about your goals, deadlines, and any other important details.

By providing clear instructions, you’ll be more likely to get the results you’re looking for.

Evaluate their work and provide feedback

Once the project is complete, it’s important to take some time to evaluate their work.

Did they complete the project on time?

Did they meet your expectations?

If not, why not?

Be sure to provide feedback so they can improve their work for future projects.

And if you’re happy with their work, be sure to let them know!

Positive feedback is always appreciated.

By taking the time to assess their work and provide feedback, you’ll be able to develop a strong working relationship with your freelance content marketer and hire them on a long-term basis if that is what you’re after.

And you’ll be more likely to get the results you’re looking for in future projects.

Final Thoughts

Finding and hiring the best content marketing freelancers can seem like a daunting task, but if you take the time to assess all proposals, narrow down your options, and interview candidates, you’ll be able to find the perfect freelance content marketer for your business.

By providing clear instructions and feedback, you’ll be able to develop a strong working relationship with your freelance content marketer and achieve the results you’re looking for in future projects.

Discover unique products that inspire at the
InspiredLife ShopWear Your Motivation. Inspire Your Space.